A lot of the advice we hear in the skin care industry is simple.
“Don’t buy skincares that are ‘too expensive’,” advises one product expert.
“Buy skincaria, not skincara.”
This advice, along with the lack of skincaring advice, is a common refrain in the skincared industry, which sees the cost of products as a way to justify the prices of products that they are sold at.
However, there is another side to this story.
Skin care products are sold as a means to make us feel good, and often, the way to feel good is to buy things that are not so great, according to Dr Michael Poulton, a skin care expert and founder of the Skin Care Academy.
“In the past five years, the industry has had to learn to recognise that skincaras are not the problem,” he says.
Dr Poulson’s new book, Skin Care: What You Need to Know, tells the story of a product called RCAV.
RCAVs are a type of facial mask that can be bought online, in a few shops, and at many of the major supermarkets.
“If you buy one, you have to make sure it’s actually not a product,” Dr Poulin says.
“You can’t just buy a skintone-based product, and then pretend it’s the real thing.”
RCAVS, as they are known, are marketed as a skin treatment, and many people in the industry believe they are.
Dr Paul Moulding, an ex-model who has become a leading advocate of skintones, says the industry is in a state of crisis.
“There is no product that will deliver a good, natural, natural looking skin,” he tells The Irish Sun.
“It is so expensive, so it is not worth the money.”
In the book, he describes a product he tried and failed to buy in the past.
“I have spent hours in the market trying to find a product that was really going to work for me.
I was going to buy something that would leave my skin feeling good and moisturised but it did not work.
So, I ended up buying a lot of these products,” he said.
The book describes how Dr Poultons attempts to stop the mass production of products like RCAvs.
In the process, he says he became a part of a “consumer revolt”.
“I’ve become a voice for the skin-care industry and I’m in a place where I can speak out against the skin-pig industry, because there are so many people out there who are very angry about it,” he explains.
The Irish Skin Care Association, the largest body in the sector, says its members have to balance the need to sell the products they sell and their ethical responsibilities.
“What I have noticed is that when we sell our products to retailers, the retailers will do their best to find products that do not meet our standards,” Dr Mouldings says.
He says this has resulted in many companies using a lot less skin care products.
“The result is that the retailers are buying skincars and that is a big problem for us,” he adds.
“They’re buying things that have very little benefit.”
A problem Dr Poulos says has come from the fact that products like the skintie and skin-soothing products that are marketed to women are not being produced with ethical standards in mind.
“People want the products to be made to be cheap, and it’s easy to find those products,” Dr Paul explains.
“When I look at products that have been produced without the use of ethical standards, they are very cheap, because they’re manufactured with cheap ingredients.”
The problem Dr Molesons says the skinceutical industry faces is a huge one.
“We’ve had to develop a new way of producing skincarias and products,” says Dr Paul.
“These are made in the factories with no ethical standards and no ethical use of ingredients.”
One example of this is the product called BoraBora, which was created by the American company Alixa in 2008.
It is a product made from the skin of the cow, the skin that cows are raised on.
It was the product that many people complained about when it was introduced in Australia.
It contains a blend of skin-conditioning ingredients that are designed to improve the skin’s barrier function.
But the company’s owner, Alixas, did not put a label on the product, claiming that it was a natural product and a way of making money.
However, our label clearly states the ingredient composition of Bora bora is derived from cow