As the sun sets and the sunsets begin to descend on the Pacific, beauty brands are scrambling to keep up with the onslaught of seasonal changes.
A wave of imports from China and Southeast Asia, coupled with a new wave of Asian imports from Asia, is starting to make it hard for retailers to compete.
With its own brand name and a loyal customer base, SeaWorld has taken notice, and it’s trying to find new ways to appeal to consumers that will continue to attract customers.
SeaWorld CEO Joel Manby told ABC News that his company is investing in the latest technology to keep customers coming back.
The theme park’s new SeaWorld Experience Center will offer interactive experiences that will highlight the company’s brand of fun, interactive experiences, including live animal performances, educational events, and themed food.
While the company will still sell its SeaWorld brands, it plans to focus on products that are more locally sourced.
“We’re not doing any Asian imports or Asian exports, so that’s a bit of a catch-22,” Manby said.
Manby said that the new SeaWolves, an all-new breed of marine mammal, will be introduced to the parks next year.
One of the key factors that led to the change is the fact that the Asian markets have a very different take on the sea otter and the otter’s health, Manby added.
In addition to SeaWorld, the company is working on new brands that will focus on its signature products, such as the SeaLife® brand and the SeaWorld Animal Rescue Center.
The company has also launched a new digital campaign called SeaWolverine and the Ocean of Beauty that will be released on Facebook, Instagram, YouTube, and Twitter in the coming months.
“We really think that SeaWorld and our brands are a core part of our core consumer base,” Manley said.
“We want to be part of that, and I think we are.”
SeaLife’s marketing team is also working on its new Sea Life® Brand, which will be launched in 2018.