A new skin care company, Brightening Skin Care, has launched in the United States, with a focus on treating the elderly and those suffering from melanoma.
The company, founded in May by a team of Australian entrepreneurs, is set to open a store in Melbourne’s CBD on September 20.
The company has already launched in several US cities including Denver, New York City, San Francisco, Washington D.C. and Atlanta.
The brand has received positive reviews on the Australian consumer portal site ShopRunner.com and on Twitter.
In a video on BrighteningSkinCare.com, the company’s founders, Daniel Joly and Sarah Wills, explain how they have come to start their brand.
“The idea for Brightening came out of the fact that we were both over the age of 40,” Ms Wills told The Australian Financial Review.
“So our relationship was quite close and I thought, ‘what if we had a skin care brand that would be geared towards those aged over 50?'”
The founders were looking for a new brand that could help their ageing clientele, many of whom have lost their jobs in recent years due to the pandemic.
“We started talking to some older people and asked them about their skin care needs and what they wanted to do with their skin,” Ms Joly said.
“And we found out there was no one that had a real experience of skin care and really wanted to try something different.”
The pair decided to take the challenge and founded Brightening after working on a similar idea with their business partner, David McGlinchey, at the age just 19.
“David was a senior and had done a lot of the work that we needed, so it was just natural that we would start our own company,” Ms McGlinny said.
They have launched a range of skin products including the Aromatherapy Skin Care Primer, which has been embraced by many, but has not been a hit.
The duo said that a lack of diversity among the skin care products they sell has left many customers unsatisfied.
“People want a little more diversity in their skin products, but they don’t necessarily understand that that’s actually the case,” Ms Tressa said.
“We do want to cater to the skin types that we sell but that’s the way that it is and that’s what makes it so appealing to us.”
Brightening SkinCare has already sold products to many different skin care professionals in Australia, including dermatologists, dieticians and occupational therapists.
Ms Tressesa said the brand has also been successful in attracting celebrities such as the likes of Emma Watson, Scarlett Johansson, Naomi Campbell and the former Miss America, Tatiana Maslany.
Brightening’s aim is to sell products in the U.S. through its own website and in retail stores.
Ms Tressesas team also has plans to launch a range to cater for younger Australians, who tend to be more open to new skin products.
The two have also set up a Facebook group, BrightenedSkinCare, which is dedicated to encouraging people to join the conversation.
“Our goal is to bring people together with the same passion and interest as ourselves,” Ms Vess said.