The future of face masks is coming into focus as the first-ever global survey of consumer attitudes reveals the most-used face masks are expected to rise sharply in the coming years.
The poll, by market research firm Euromonitor International, shows that the face mask market is expected to expand by an average of 5 per cent a year, and that demand is expected increase by an even greater proportion, to a record level of nearly 80 million masks annually.
The growth is largely driven by people who want a face-mask that meets their expectations and that provides a mask that is comfortable, but does not feel too heavy.
People who wear face masks regularly are also buying them, with the majority of those who do not currently wear a mask purchasing them for the first time, according to the survey, which was conducted in May and June.
The findings show that people are increasingly looking to masks as an alternative to a regular face mask, as a way to protect themselves from germs and prevent infections.
For the past year, the market for face masks has grown rapidly, with more people choosing them as a means of mask protection.
The market is also expected to be on the rise for people who buy them for a wider range of reasons, such as those who are looking to protect against colds, flu, allergies and the like, or those who wear them as an added benefit for the face.
While there is a need for a face protector that meets the expectations of most consumers, the company behind the mask said that it expects to have products in use by 2025.
Euromonitor said the findings will have an impact on the mask industry, as it is likely to be one of the biggest markets for the masks.
In the coming decade, the masks market will grow by an estimated $4 billion to $8 billion, it said.
The masks market has seen a spike in popularity due to the introduction of new and more complex products.
A number of new products are being introduced in the market, including a range of masks made from polyurethane, polyethylene, foam, polypropylene and other types of plastics.
There are also new mask-making technologies being used by manufacturers to produce masks.
There is also a need to meet consumer expectations of how a face shield should be constructed, as the industry has seen demand for such devices increase dramatically in recent years.
However, the survey shows that there is no consensus on what type of face mask should be used for the most people, and there is some concern that masks could become increasingly popular as they become more convenient and effective.
“While there are some people who are using a face protection product in the name of mask control, others prefer using a non-masking product for their daily care,” said Euromonitors CEO Marko Milano.
According to Euromoncer, a recent survey conducted by research company Insights West showed that 52 per cent of adults believe a mask is more effective than a face guard, while 47 per cent believe it is more comfortable than a mask.
Some of the mask-wearing consumers, however, do not want to be using masks, and want a product that can be used in a wider variety of situations, such the washing machine, to avoid having to remove a mask and wash the face every time they use it.
It is also not just the number of people using masks that is increasing, but also the size of the masks being sold.
The average mask sold in the U.S. is expected have an average price of $59.99, and the market is predicted to grow by $50 million to $60 million, Euromonits research showed.
With more and more people seeking a mask to protect their skin, the industry is expected be one that is going to expand significantly in the years ahead.
Source The Globe and Mail